Rhythm & Rhymes Ice Cream Social at Wesley Chapel Library


adult services program / special event

7/15/2017


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxvii

  • Payed homage to the library's rich programming history to establish a National Ice Cream Month celebration and revive the Friends of the Wesley Chapel Library's ice cream social.
  • Provided collateral design, cause marketing messages, and collaborated with Darlene DeSheers [senior library specialist] to procure Publix and Creamberrys Ice Cream as corporate sponsors to establish a signature summertime program.
  • Recruited local musicians and poets and collaborated with Darlene DeSheers, Kaelah Florence [library desk assistant], and Mackenzie Florence to offer free sundaes, waffle cones, and ice cream floats.
  • Reinforced the library as a community locale by positioning the love for ice cream and a sprinkle of the arts to generate traffic and increase circulation at Wesley Chapel-William C. Brown Library; located at 2861 Wesley Chapel Road, Decatur, GA 30034.
  • Duties included connecting the Wesley Chapel branch with old and new Friends members, graphic design, library assessment, and programming publicity.

Coffee and Coloring at Wesley Chapel Library


adult services program / special event

5/5/2017 - 12/1/2017


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxvii

  • Collaborated with Tavia Shotwell [library technician] to implement the creative direction provided by Angeline Styles [librarian] to develop a concept and craft collateral designs and cause marketing messages.
  • Secured Starbucks Kroger-Decatur #475 as a corporate sponsor to establish a signature adult coloring party for the Wesley Chapel branch.
  • Reinforced the library as a community locale through a special blend of coffee, tea, and art therapy in efforts to generate traffic and increase circulation at Wesley Chapel-William C. Brown Library; located at 2861 Wesley Chapel Road, Decatur, GA 30034.
  • Positioned coffee and coloring to establish a senior citizens day at the library through the use of coffee for social engagement and the therapeutic benefits of coloring.
  • Duties included connecting the Wesley Chapel branch with senior citizens, graphic design, library assessment, and programming publicity.

Rhythm & Rhymes Storytime at Wesley Chapel Library


youth services program / special event

4/4/2017 - 4/25/2017


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Public Relations
  • Talent Coordinator
  • Let's Move in Libraries Coordinator

mmxvii

  • Collaborated with Alicia Kennebrew [youth services librarian / assistant branch manager] to provide concepts, collateral design, cause marketing messages, and music and movement strategies.
  • Provided rhythm instruments and recruited librarians and a local musician to establish a signature National Jazz Appreciation Month and National Poetry Month storytime series for babies, toddlers, and preschoolers.
  • Reinforced the library as a community locale through a fusion of music and movement and nursery rhymes to generate traffic and increase circulation at Wesley Chapel-William C. Brown Library; located at 2861 Wesley Chapel Road, Decatur, GA 30034.
  • Positioned storytime as a fun-filled multi-generational program designed to enhance memory skills and language development through both education and entertainment by creating excitement and engaging early childhood learning activities.
  • Duties included graphic design, let's move in libraries lesson plans, rhythm instrument activities, library assessment, and programming publicity.

Rhythm & Rhymes: Love Your Library Month Celebration at Wesley Chapel Library


adult services program / special event

2/11/2017


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Public Relations
  • Talent Coordinator
  • Fundraiser Coordinator

mmxvii

  • Provided collateral design, cause marketing messages, and recruited local poets and musicians to establish a signature Black History Month celebration in efforts to draw attention to DeKalb Library Foundation's Love Your Library fundraiser.
  • Procured a Zaxby's Spirit Night to support the library foundation and reinforced the library as a community locale through a fusion of jazz and poetry to generate traffic and increase circulation at Wesley Chapel-William C. Brown Library; located at 2861 Wesley Chapel Road, Decatur, GA 30034.
  • Duties included graphic design, fundraising, library assessment, and programming publicity.

Rhythm & Rhymes at Nancy Guinn Memorial Library


adult services program / special event

4/16/2016


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxvi

  • Implemented the creative direction provided by Teresa Totten [assistant director] to craft collateral designs and cause marketing messages.
  • Recruited local poets and musicians to launch the Conyers-Rockdale Library System's first National Jazz Appreciation Month and National Poetry Month celebration.
  • Duties included connecting the Nancy Guinn Memorial Library with the performing arts scene, graphic design, library assessment, and programming publicity.

Local Author Expo at Nancy Guinn Memorial Library


adult services program / special event

10/17/2015


  • Program Development
  • Art Direction & Copywriting
  • Collateral Design
  • Book Marketing 
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxv

  • Provided concepts, collateral design, and recruited local authors and indie-authors to launch the Conyers-Rockdale Library System's first Local Author Expo.
  • Curated a read local initiative to stimulate interest in the library, establish the Conyers-Rockdale Library System's first local author collection, and increase traffic and circulation at Nancy Guinn Memorial Library; located at 864 Green Street SW, Conyers, GA 30013.
  • Duties included connecting the Nancy Guinn Memorial Library with the literary arts community, program development, graphic design, program registration, and masters of ceremonies.

Authors Hour at Stonecrest Library


co-branding campaign / special event

11/8/2014 - 1/14/2017


  • Art Direction & Copywriting
  • Collateral Design
  • Book Marketing 
  • Grant Writing
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxiv - mmxvii

  • Positioned author readings and book signings to encourage residents of DeKalb County and surrounding areas to read local and to draw attention to DeKalb County Public Library's local author collection.
  • Reinforced the library as a community locale through a mixture of local author visits and creative writing workshops to generate traffic and increase circulation at Stonecrest Library; located at 3123 Klondike Road, Lithonia, GA 30038. [Currently incorporated as the city of Stonecrest]
  • Duties included connecting the Stonecrest branch with the indie-author community, program development, graphic design, program registration, and procuring program funding.

Scribes and Vibes at Stonecrest Library


co-branding campaign / special event

11/8/2014 - 1/14/2017


  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Grant Writing
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmxiv - mmxvii

  • Positioned the library as a gallery space slash performing arts center to encourage residents of DeKalb County and surrounding areas to rethink the library and to draw attention to DeKalb County Public Library.
  • Reinforced the library as a community locale through a celebration of the arts to generate traffic and increase circulation at Stonecrest Library; located at 3123 Klondike Road, Lithonia, GA 30038. [Currently incorporated as the city of Stonecrest]
  • Duties included connecting the Stonecrest branch with the local arts community, program development, graphic design, program registration, and procuring program funding.

Scribes & Vibes After Dark


Special Event / Sales Promotion

1/3/2010 - 10/29/2010


  • Art Direction & Copywriting
  • Collateral Design
  • Product Sampling
  • Relationship Marketing Strategy
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmx

  • Curated a sophisticated blend of poetry, music, and art to draw attention to Club 908 and to stimulate food & beverage sales.
  • Introduced residents of Rockdale County and surrounding areas to Club 908; located at 908 Commercial Street NE, Conyers, GA 30012.
  • Duties included connecting Club 908 with the local arts scene, increasing and maintaining retention rates, and special events publicity.

The World As Seen Through My Eyes


Opening Reception / Exhibition

9/25/2009 - 10/9/2009


  • Art Direction & Copywriting
  • Collateral Design
  • Fundraising Coordinator
  • Art Marketing 
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmix

  • Purveyed an art opening and exhibition to draw attention to Olde Town Gallery & Studio and to raise funds for the Conyers Rockdale Council for the Arts.
  • Introduced residents of Rockdale County and surrounding areas to Olde Town Gallery & Studio; located at 909 Commercial Street NE, Conyers, GA 30012.
  • Duties included opening reception coordination, sponsorship development and procurement, and fine art publicity.

Live On Main Street in Olde Town Conyers


Summer Series / Concert Series

6/25/2009 - 9/17/2009


  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Relationship Marketing Strategy
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmix

  • United the community and increased the awareness of cultural development within Rockdale County through a fusion of performing, visual, and culinary arts.
  • Purveyed a free concert series to draw attention to Olde Town Conyers and to generate tourism and interest in the historic district.
  • Introduced residents of Rockdale County and surrounding areas to the Olde Town Pavilion; located at 949 South Main Street, Conyers, GA 30012.
  • Duties included event coordination and management, sponsorship development and procurement, and special events publicity.

Scribes & Vibes at Starbucks Conyers


co-branding campaign / sales promotion

3/14/2009 - 3/10/2012


  • Art Direction & Copywriting
  • Collateral Design
  • Cause Marketing Messages
  • Relationship Marketing Strategy
  • Public Relations
  • Talent Coordinator
  • Sponsorship Coordinator

mmix - mmxii

  • Provided a safe space for positive recreation while reinforcing the cultural heritage of the coffeehouse as a social lubricant.
  • Curated coffeehouse culture to provide a notable Starbucks Experience and to generate a relationship marketing strategy.
  • Rejuvenated the world's number one coffeehouse with a beautiful blend of poetry, music, and art, to generate traffic and raise comp store sales at Starbucks Store 12790; located at 1515 Highway 138 SE, Conyers, GA 30013.
  • Positioned the coffeeshop as a gallery space slash performing arts center to provide a platform for local artist to develop their artistry.
  • Duties included connecting Starbucks Conyers with the community, increasing and maintaining retention rates, and special events publicity.